Social Media Manager – Venues & Events
Location: Field-based across venues & Birstall (WF17 9QD). Travel across sites is compulsory.
We’re looking for a commercially minded, content-led Social Media Manager to connect our brands to real world audiences and turn venues into must visit destinations.
This is not a desk-based social role. It is a hands-on position sitting at the centre of brand, hospitality, and live experience; responsible for driving footfall, engagement, and commercial return across the GB Drinks venue portfolio.
You will be the physical and digital link between brand strategy and activation across:
- Saltaire Brewery Taproom (Saltaire)
- Black Sheep Brewery Visitor Centre (Masham)
- Purity Brewing Co. Brewery & Taproom (Alcester)
- Pure Craft Bar & Kitchen (Birmingham)
- The Three-Legged Mare (York)
As well as trade activations, customer events, and brand-led experience, festivals and shows.
What you’ll do
Own venue social & content performance
- Lead social media strategy across all venues, tailoring tone and content to each site while protecting brand consistency
- Create high-performing content that drives awareness, engagement, and most importantly footfall and spend
- Capture and publish real time, on-site content that brings venues and events to life
Turn venues into experiences
- Translate brand campaigns into physical activation; making every event, night, and launch feel intentional and memorable
- Build and deliver a calendar of activity across flagship events, seasonal campaigns, and weekly entertainment
- Ensure every venue feels alive, relevant, and worth visiting repeatedly
Be the connector across teams
- Work closely with General Managers on site to execute activity that performs on site
- As part of the central brand and events team, you will collaborate to bring campaigns to life, with deep understanding of how a brand shows up and behaves
- Support trade customers and external partners on branded activations
Drive commercial impact
- Focus relentlessly on what works: footfall, dwell time, spend per head, and repeat visits
- Use insights from social and events to continuously improve performance
- Spot opportunities to turn attention into revenue
What you’ll bring
- Proven experience in social media, content, or experiential marketing (hospitality or drinks preferred)
- Strong instinct for what performs on social and what works in real-life venues
- Confident creator; able to shoot, edit, and publish content quickly and effectively
- Comfortable being on-site, hands-on, and embedded in live environments
- Strong relationship builder across operations, marketing, and external partners
- Commercial mindset. You understand that engagement must translate into revenue
- Energy, pace, and ideas that elevate venues beyond “just another pub or taproom”
Why this role matters
This role sits at the heart of how our brands are experienced, not simply seen. You will shape how customers discover, engage with, and return to our venues, turning digital attention into real world energy and measurable commercial success.