Remotehey

Reports to: Head of Business Intelligence

Company: Inner Balance

About Inner Balance

Inner Balance is a women’s health company building technology-enabled solutions to improve access, experience, and outcomes in women’s health. We combine digital infrastructure, product innovation, and data-driven decision-making to create a better experience for women.

We are building a deeply analytical, performance-driven marketing organization and are looking for a Senior Marketing Analyst to help us scale efficiently across paid and owned channels.

Position Overview

Inner Balance is seeking a Senior Marketing Analyst to join our Data team and partner closely with the CMO, Director of Product Marketing, and Lifecycle Marketing team to drive marketing performance.

This role is focused on analyzing, optimizing, and scaling marketing efforts across paid media, creative performance, and lifecycle channels.

This is not a general analytics role and not a product analytics role.

The ideal candidate will:

• deeply understand paid media performance
• analyze creative and audience performance across channels
• identify what is driving CAC, conversion, and efficiency
• proactively surface insights that improve marketing outcomes

This person will act as a key thought partner to Marketing leadership

Key Responsibilities

Paid Media & Channel Performance

Own performance analysis across paid channels:

• Meta (Facebook/Instagram)
• Google (Search, Shopping, YouTube)
• TikTok
• Other acquisition channels

Analyze:

• CAC, CPA, ROAS, etc
• audience & placement performance
• creative performance
• channel efficiency over time
• funnel performance by channel

Identify opportunities to:

• scale high-performing campaigns
• improve efficiency
• reallocate spend
• improve media funnels and traffic destinations

Creative Performance Analysis

Partner closely with the marketing and creative teams to analyze:

• which creative types drive conversion
• which hooks, formats, and messaging perform best
• performance by audience segment
• fatigue and creative decay

Provide clear guidance on:

• what to make more of
• what to stop producing
• how to improve performance

Retargeting & Audience Strategy

Own analysis of retargeting and audience performance:

• retargeting funnel performance
• frequency, saturation, and efficiency
• audience segmentation effectiveness

Help optimize:

• retargeting strategies
• audience targeting
• budget allocation across cold vs warm traffic

Lifecycle & Email Performance

Work with the Lifecycle Marketing team to analyze:

• email performance (open, click, conversion)
• flow performance (leads, abandoned cart, retention, upsell)
• campaign effectiveness

Identify opportunities to:

• improve conversion
• increase revenue per user
• optimize timing, segmentation, and messaging

Performance Monitoring & Diagnosis

Continuously monitor marketing performance across channels.

When performance shifts occur (e.g., rising CAC, declining conversion, creative fatigue), quickly:

• identify root causes
• determine whether changes are driven by:
• creative performance
• audience changes
• channel dynamics
• campaign structure
• external factors

Provide clear recommendations for action.

Data & Reporting

Build and maintain dashboards that provide visibility into:

• paid media performance
• creative performance
• channel-level efficiency
• lifecycle marketing metrics

Ensure marketing teams have:

• clear, reliable data
• fast access to insights
• minimal manual reporting

Cross-Functional Collaboration

Partner closely with:

• CMO
• Director of Product Marketing
• Lifecycle Marketing team
• Data team
• Product collaboration when needed

Attribution & Measurement

Support ongoing improvements in marketing measurement:

• channel attribution
• incrementality
• campaign-level ROI

Help ensure decisions are based on accurate and meaningful performance data.

Qualifications

Required

• 4+ years of experience in marketing analytics / growth analytics / performance marketing. 
• Degree in Engineering, Mathematics, Statistics, Information Systems, or equivalent practical experience – an advantage. 
• Strong experience in D2C / eCommerce environments. 
• Deep understanding of paid media performance (Meta, Google, TikTok). 
• Strong knowledge of CAC, CPA, ROAS, and funnel analysis. 
• Ability to turn data into clear, actionable insights. 
• Hands-on experience with attribution models, especially MTA – an advantage. 
• Hands-on experience with SQL and Looker/LookML – an advantage. 
• Experience with lifecycle/email marketing platforms (e.g., Klaviyo) – nice to have. 

Preferred

• Strong SQL skills and ability to work with large datasets
• Experience with BI tools (Looker, Tableau, etc.)
• Experience working directly with marketing leadership (CMO or Head of Growth)
• Experience analyzing high-volume paid media spend
• Familiarity with lifecycle/email marketing platforms (Klaviyo, etc.)
• Deep understanding of attribution & incrementality frameworks (MTA, MMA, GeoX, Matched Markets, etc.)
• Experience in consumer-facing D2C high-growth or startup environments.
• Experience in health, wellness, or regulated consumer products

Ideal Candidate Profile

• Thinks like a growth operator, not just an analyst
• Deeply understands paid media and creative performance
• Can quickly identify what is driving performance changes
• Proactively surfaces insights and recommendations
• Comfortable working directly with senior marketing leaders
• Highly detail-oriented and data-driven
• Thrives in fast-moving, high-accountability environments

Why Join Inner Balance

• Work directly with the CMO and marketing leadership
• Own insights that directly impact growth and revenue
• Be part of a high-performing, data-driven marketing team
• Work on meaningful problems in women’s health
• Join a fast-growing company with strong momentum

Compensation & Benefit

Competitive Compensation

• Competitive base salary aligned with senior analytics roles
• Performance-based bonus eligible 

Equity Participation

• Stock option eligibility

Health Benefits

• Health, dental, and vision insurance
• Access to Inner Balance products and services

Flexibility

• Remote-first environment
• Flexible work schedule

Paid Time Off

• Generous PTO and company holidays

First 6 Months Expectations

1. Understand Marketing Performance Drivers

Develop a deep understanding of:

• paid media channels
• creative strategy
• audience segmentation
• lifecycle marketing

2. Improve Visibility into Marketing Performance

Audit existing reporting.

Build or refine dashboards that clearly show:

• CAC and channel performance
• creative performance trends
• retargeting effectiveness

3. Identify High-Impact Growth Opportunities

Surface insights on:

• underperforming channels or campaigns
• high-performing channels, ads & creatives to scale
• inefficient spend
• attribution model improvements

Provide actionable recommendations.

4. Strengthen Creative & Channel Optimization

Work closely with marketing teams to:

• improve creative testing frameworks
• identify winning patterns
• reduce wasted spend

5. Support Better Marketing Decision-Making

Become a trusted partner to the CMO and marketing leaders.

Ensure decisions are:

• data-driven
• timely
• aligned with performance insights