About the Role:
We are seeking a Public Relations Manager passionate about bridging technology and green innovation. The ideal candidate will be a strategic thinker with proven experience in both consumer tech and landscaping/gardening industries, capable of crafting compelling narratives that elevate brand visibility across hybrid sectors. This role requires exceptional skills in managing cross-regional communication (especially with China HQ across time zones) and driving alignment with global cross-functional teams. You will thrive in a fast-paced environment, balancing long-term brand goals with agile responses to market opportunities.
Key Responsibilities:
● Media Coverage: Secure top-tier coverage in consumer tech, landscaping, gardening, and lifestyle media for our leading-tech robotic lawn mower products.
● Event Management: Participate/ lead pan-the US media tours, product launches, and industry events (e.g., gardening tech expos).
● Relationship Building: Cultivate relationships with key journalists in tech, landscaping, and sustainability sectors.
● Industry Expertise: Monitor trends in smart gardening and consumer tech, positioning as a thought leader.
● Cross-Regional Collaboration: Maintain daily coordination with PR teams in China HQ (across time zones), the US, and Europe to ensure unified messaging and strategy.
Qualifications:
● Experience: 5 to 10 years in PR, with expertise in consumer tech or landscape/gardening/outdoor industries.
● Media Skills: Track record in pitching both tech and gardening/lifestyle media; expert in media list curation.
● Cross-Cultural Agility: Experience collaborating with China HQ across time zones.
● Stakeholder Management: Proven ability to navigate complex cross-departmental projects (R&D, Marketing, ESG).
● Communication: Fluent English (mandatory); Outstanding writing/presentation skills.
● Travel: Willing to travel 20% (EU/International, including China HQ visits).
● Education: Bachelor’s degree in Communications, PR, Marketing, or related field.