Head of Marketing, Brand & Communications
Level: L5 — Head of • Location: Remote Europe, Netherlands Preferred • Working Hours: Full-time • Reporting to: CEO
About UpScrolled
UpScrolled is an independent social media platform built on a simple idea: people should control what they see, say, and share online.
We exist because we were tired of social media that treats people like products. So we’re building the alternative: a platform where your data stays yours, your voice actually reaches your followers, and your feed belongs to you, not an algorithm.
We’re a small, fast-moving team with a big mission and a community of millions of UpScrollers who joined because they were done waiting for someone else to fix social media. We need people who care about that as much as we do. Come scroll differently with us.
About the Role
We’re hiring a brand strategist on the UpScrolled team. UpScrolled is building a social media platform that exists to challenge how things are done — and the person in this role defines how we tell that story. You won’t be executing a plan someone else wrote. You’ll own the strategy, set the direction, and be the recognized authority on UpScrolled’s brand in every room you walk into.
Agencies and vendors are your operational leverage for now — and you’ll manage them accordingly. The brief, the strategy, and the brand voice live with you. What they produce should be a direct extension of your thinking, not a substitute for it. As the company grows, this role grows with it.
What You’ll Do
- Own UpScrolled’s marketing, brand, and communications strategy at the company level — setting long-term direction in partnership with the CEO
- Build and manage our social media presence across relevant platforms, with a clear understanding of what drives authentic, organic growth in a consumer app environment
- Develop and maintain brand guidelines, messaging frameworks, and a content strategy that resonates with a consumer audience and holds up as the company scales
- Source, manage, and direct relationships with PR agencies, marketing agencies, and external vendors — setting clear briefs, managing deliverables, tracking performance, and holding partners accountable to the brand
- Own the marketing budget and ensure external spend translates into outcomes that are measurable and tied to business goals
- Drive B2C growth through organic, community-led, and agency-supported initiatives
- Work closely with product and design to ensure the brand shows up consistently across every surface and every release
- Serve as the internal authority on brand positioning, competitive landscape, and audience insight — keeping leadership informed and the strategy grounded in reality
What Success Looks Like
- A clear, compelling brand identity is established, consistently applied across all channels, and recognizable — including in content produced by external partners
- UpScrolled has a growing, engaged social media presence with a distinct voice that sets it apart in the market
- Marketing activity is directly and measurably contributing to user acquisition and retention
- Agencies and vendors are well-directed and delivering work that sounds and looks like UpScrolled — not like a generic agency output
- The CEO has a thought partner on brand and communications who brings strategic judgment and a clear point of view, not just execution updates
What You Are
- An experienced marketing and brand leader with a track record of building brand presence from scratch in a B2C or consumer tech environment — ideally in social media, digital platforms, or a mission-driven product
- Someone who operates at full autonomy: you define the strategy, own the brief, and are trusted to make long-term brand decisions without being managed into them
- A skilled director of external agencies and vendors — you know how to brief, evaluate, and hold accountable creative and PR partners without losing the brand voice in the process
- A recognized expert in your field who can walk into a conversation with the CEO and give confident, well-grounded strategic direction
- Someone with a genuine social media instinct who understands how platforms work from the inside — as a user, a builder, and a strategist
- Based in Europe
What You Are Not
- Someone who has only worked in B2B or brand-adjacent roles without real consumer exposure
- Someone who needs a built-out in-house team to be effective — your operational leverage right now comes from managing external partners well
- Someone who hands the strategy to an agency along with the brief, and waits to see what comes back
Compensation
We believe in transparent compensation. Our salaries vary depending on work location. Please see our zones and ranges below.
Netherlands, Ireland, Germany: 76,383€
UK: 67,964GBP
Spain, Portugal, Poland: 52,377€
We hire in all European countries and many others around the globe. If your location is not listed above, please still apply, and note your location. We will share salary information during the first interview.
We offer health insurance to all employees, along with paid time off (vacation, sick, parental, etc.) in compliance with local labor regulations in the employee’s country of residence.
Equal Opportunity
UpScrolled is an equal opportunity employer. We are committed to building a team that reflects the diversity of the people our product serves. We do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. If you need accommodations at any stage of the hiring process, please reach out — we will work with you.
Application Process
We will accept applications on a rolling basis until the position is filled.
The interview process for this role will include a 30-minute phone screen with a member of our People Ops team, followed by at least two interviews with the hiring manager and/or members of the team for this role.
Work Authorization
Candidates must have the legal right to work in their stated location. UpScrolled does not currently offer visa sponsorship.