Head of Growth – Samako Cleaning
Competitive package + performance bonus
Full Time
Benelux Focus | Hybrid / Remote (EU)
We’ve partnered with Samako Cleaning, a fast-scaling DTC brand in the home care space, now looking to hire a Head of Growth to lead their next stage of scale.
About Samako Cleaning
At Samako, we believe a clean home creates a clear mind.
Cleaning shouldn’t feel like a chore or a source of frustration, it should bring calm, clarity, and balance to everyday life.
We design minimalist, beautifully crafted cleaning companions that are made to be seen and used. Rooted in Dutch design, our products combine form and function to create effortless routines and peaceful spaces. Everything we build is thoughtful, reliable, and harmonious, from product experience to packaging to customer journey.
Cleaning is often seen as a functional, even boring category.
We see something else: the opportunity to turn everyday essentials into a desirable lifestyle brand. To make cleaning feel beautiful. Calm. Even sexy.
After strong and consistent growth, we are entering our next scale phase: building the foundation for a €100M+ brand and a high-performance, internationally scalable business. To support this next chapter, we are ready to bring full marketing ownership, structure, and creative leadership to the heart of the company.
Check us out here: https://samakocleaning.com
The Role
The Head of Growth will own the full growth engine - spanning acquisition, conversion and retention.
This is a true build + scale role.
You will take fragmented growth activity and turn it into a structured, systemised and predictable engine, connecting performance marketing, eCommerce and CRM into one unified model.
You are not just managing channels — you are designing how growth works across the business.
Responsibilities
- Own and lead the full-funnel growth strategy (acquisition, CRO, retention)
- Connect paid media, eCommerce and CRM into one cohesive system
- Identify and prioritise highest-impact growth levers across the funnel
- Build and implement structured experimentation frameworks
- Drive improvements across conversion, AOV, retention and LTV
- Own growth forecasting, reporting and performance visibility across the funnel
- Translate data into clear, actionable growth initiatives
- Identify bottlenecks across the customer journey and remove them
- Align cross-functional teams around shared growth objectives
- Drive a culture of testing, iteration and continuous improvement
Day to Day
- Reviewing performance across acquisition, site and lifecycle
- Identifying inefficiencies and growth opportunities across the funnel
- Running structured testing across creative, landing pages and retention flows
- Working closely with eCommerce and CRM to improve conversion + LTV
- Leading weekly reporting and performance reviews with leadership
- Driving execution across multiple growth initiatives simultaneously
Requirements
- Proven experience scaling growth in a DTC / eCommerce business
- Strong understanding of full-funnel growth (acquisition → retention)
- Experience working across performance marketing, CRO and lifecycle
- Strong analytical mindset with ability to turn data into action
- Experience building or working within experimentation frameworks
- Strong commercial understanding of CAC, LTV, CVR, AOV
- Experience operating in high-growth, fast-paced environments
- Comfortable working cross-functionally across marketing, product and ops
- Fluent in English (German is a strong plus)
What Really Matters
More than anything, they’re looking for someone who:
- Thinks like an operator, not just a marketer
- Understands that growth is a system — not just channels
- Can bring structure where things feel fragmented
- Balances strategy and execution
- Moves with pace, ownership and accountability
- Wants to own and build the growth engine end-to-end
Results
Success in this role will be measured by:
- Scalable revenue growth from €30m → €100m+
- Improved CAC:LTV and overall growth efficiency
- Increased conversion, retention and customer lifetime value
- Faster experimentation cycles and learning velocity
- Clear visibility across full-funnel performance
- Growth becoming a predictable, system-driven engine
Why Join Samako?
- Join a brand with real momentum and product-market fit
- Own the entire growth engine, not just one function
- Play a key role in scaling a brand to €100m+
- Work directly with founder and leadership
- Build a best-in-class growth system from the ground up
- Real ownership, impact and progression
Benefits
- Competitive salary + performance bonus
- Flexible working (EU-based)
- High-growth environment with real progression opportunity
- Opportunity to build and lead a best-in-class growth engine
If this sounds like you then hit apply or email Sam on sam@hypergrowthrec.co.uk to find out more!
Samako is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success - let us know if you require any adjustments during the recruitment process.