This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Growth Marketing in Canada.
This role sits at the center of demand generation, performance marketing, and revenue growth within a fast-scaling healthcare SaaS environment. You will be responsible for shaping and executing the full-funnel growth strategy across multiple customer segments, ensuring consistent pipeline creation and measurable contribution to revenue. Working closely with Sales, Marketing Operations, and external partners, you will drive multi-channel campaigns that convert awareness into qualified opportunities. The position combines strategic leadership with hands-on execution, requiring strong analytical depth and the ability to optimize performance across paid, organic, and lifecycle channels. You will also play a key role in strengthening SEO, conversion optimization, and nurture programs to improve efficiency across the funnel. This is a high-impact leadership role with visibility across executive teams, where your decisions directly influence growth outcomes and market expansion.
Accountabilities
You will own the end-to-end growth marketing strategy, ensuring demand generation activities consistently deliver qualified pipeline and support revenue growth across SMB, mid-market, and enterprise segments.
You bring extensive experience in B2B SaaS growth marketing, with a proven ability to lead teams, manage pipeline-driven marketing strategies, and deliver measurable revenue impact in complex sales environments.
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
This role sits at the center of demand generation, performance marketing, and revenue growth within a fast-scaling healthcare SaaS environment. You will be responsible for shaping and executing the full-funnel growth strategy across multiple customer segments, ensuring consistent pipeline creation and measurable contribution to revenue. Working closely with Sales, Marketing Operations, and external partners, you will drive multi-channel campaigns that convert awareness into qualified opportunities. The position combines strategic leadership with hands-on execution, requiring strong analytical depth and the ability to optimize performance across paid, organic, and lifecycle channels. You will also play a key role in strengthening SEO, conversion optimization, and nurture programs to improve efficiency across the funnel. This is a high-impact leadership role with visibility across executive teams, where your decisions directly influence growth outcomes and market expansion.
Accountabilities
You will own the end-to-end growth marketing strategy, ensuring demand generation activities consistently deliver qualified pipeline and support revenue growth across SMB, mid-market, and enterprise segments.
- Own and scale the full demand generation strategy across the entire buyer journey, from awareness to pipeline creation
- Take full accountability for marketing-sourced pipeline performance and its contribution to revenue targets
- Lead multi-channel campaign execution across paid search, paid social, display, email, webinars, and content programs
- Manage budget allocation, campaign performance, and ROI across channels and segments
- Oversee SEO, AEO, and CRO strategies to improve visibility, traffic, and conversion rates
- Design and optimize lead nurture programs to improve funnel progression and re-engagement
- Build strong alignment with Sales and Marketing Operations to ensure accurate attribution, lead quality, and funnel visibility
- Partner with external agencies to guide strategy, performance optimization, and execution quality
- Lead data-driven experimentation to identify bottlenecks and improve conversion across the funnel
- Provide clear reporting and forecasting on pipeline health, marketing performance, and revenue impact
You bring extensive experience in B2B SaaS growth marketing, with a proven ability to lead teams, manage pipeline-driven marketing strategies, and deliver measurable revenue impact in complex sales environments.
- 7-10+ years of experience in B2B demand generation or growth marketing, including 3+ years in a leadership role
- Proven track record of owning marketing-sourced pipeline and driving revenue impact in a SaaS environment
- Experience across SMB, mid-market, and enterprise segments with varied sales cycles
- Strong expertise in digital marketing channels including paid media, SEO/AEO, CRO, and lifecycle marketing
- Deep analytical capability with experience translating data into actionable growth strategies
- Hands-on experience with marketing and sales tools such as Salesforce, Marketo/Pardot, GA4, and advertising platforms
- Strong understanding of attribution models, funnel metrics, and performance optimization frameworks
- Experience managing external agencies and vendors with accountability for results and ROI
- AI-first mindset with experience leveraging modern tools to improve efficiency and marketing performance
- Strong leadership, communication, and cross-functional collaboration skills
- Competitive salary range aligned with experience and market benchmarks
- Remote-first working model with flexible arrangements
- Comprehensive health, dental, vision, life, and disability insurance from day one
- 401(k) with employer match and immediate vesting
- Generous paid time off including 17 company holidays and 2 floating holidays
- Strong focus on internal mobility and career advancement opportunities
- Collaborative, mission-driven environment in healthcare technology
- Exposure to executive leadership and high-impact strategic initiatives
- Opportunity to shape growth strategy in a scaling SaaS organization
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.