About the Role
We're looking for a high-caliber, design-forward Brand & Design Lead to take ownership of client-facing and internal design projects at Firestarter. This is not a production-only role. We are looking for someone who can lead with strategy, show up confidently with clients, guide junior designers, and bring a strong creative point of view to everything they touch.
You'll be the primary design voice on client projects - joining calls, leading brand conversations, and delivering work that reflects the level of brand we are building. You'll also support internal design needs and contribute to coaching clients and team members on design thinking, brand standards, and visual communication.
What We're Looking For
You are a confident, client-facing designer with strong taste, clear communication skills, and the ability to lead. You understand brand systems, visual identity, and how design connects to business strategy. You're comfortable presenting your work, giving and receiving feedback, and guiding others. You don't just execute - you think, lead, and elevate.
Design Tools & Skills (Required)
- Highly proficient in Canva - this is our primary design tool and you must be confident and advanced in it
- Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, or similar)
- Experience building brand systems, templates, and reusable assets in Canva
- Ability to maintain brand consistency across Canva and Adobe workflows
AI Tools & Capabilities (Important)
We are an AI-forward team and expect you to be actively integrating AI tools into your design workflow. Experience with tools like Midjourney, DALL·E, Adobe Firefly, Canva AI, Claude, or other emerging AI design tools is highly relevant. You should be curious, experimental, and using AI to work smarter without compromising quality or brand integrity.
Responsibilities
- Join client calls to discuss branding, design direction, and creative strategy
- Lead design projects for clients including brand identity, visual systems, funnels, websites, and marketing assets
- Lead and collaborate with our junior designer on client and internal projects
- Manage internal design projects and maintain brand consistency across all Firestarter touchpoints
- Coach clients and team members on design, branding, and visual communication
- Communicate daily with the team on Slack
- Maintain high quality standards and brand integrity across all deliverables
- Collaborate with coaches, copywriters, and ops team on client programs
Bonus (Nice to Have)
- Experience with GoHighLevel or similar funnel/website platforms
- Familiarity with social media design and content creation
- Background in brand coaching or creative consulting
About Firestarter
At Firestarter, we help ambitious entrepreneurs, coaches, and thought leaders build high-caliber personal brands - backed by premium offers and scalable systems. Through our Firestarter Brand Accelerator (FBA) and premium done-for-you website and funnel development services, we combine strategic brand development, creative direction, and hands-on implementation. At the center of our ecosystem is Firestarter Funnels, our all-in-one platform built on GoHighLevel and designed specifically for personal brand businesses. We are currently in a high-growth phase and expanding our capacity across both internal and client-facing creative work.
Engagement Details
- Part-time role (15-20 hours/week)
- $15-$25/hr based on experience
- Must be available to work ET hours
- Strong potential to grow based on performance and business needs
To Apply
Please include your portfolio (especially brand identity, visual systems, and any client-facing design work), examples of AI-integrated work if available, and a short note on how you approach client relationships and design leadership.
Final Note
We are not looking for a production-only designer. We are looking for someone who can lead, communicate confidently with clients, and help us deliver the level of brand work our clients deserve.