Remotehey

Country Manager

Medical Cannabis Industry

Fully Remote in Germany

You must have Medical Cannabis experiance to be considered for this role. This is a hard requirement.

Company Description

Our client is truly one of the leading medical cannabis producers, distributors, and brands globally, and one of the most established operators in the industry today.

Founded in Canada in 2013, the business was one of the first to scale in a federally regulated market and has since become one of the most recognised names in the global cannabis industry. In Canada, they operate across both medical cannabis and consumer cannabis markets, building a strong position across multiple parts of the sector, and are also a publicly traded company.

In Europe, the focus is purely on medical cannabis. The company has been active in the region since 2019 and has continued to grow its presence through compliant production and supply of high-quality medical cannabis products, strong distribution partnerships, and in-market teams focused on developing key territories. They currently employ over 1,000 people globally, with around 50 employees in Germany and Poland. Over the last 6 years, they have built a strong foundation in Europe across all key markets and are now looking to expand their presence in Germany with this key hire.

Role Overview

As the German market continues to evolve, the business is now focused on strengthening its commercial presence, growing market share, and driving revenue and profitability across the country. To support this next phase of growth, they are now looking to hire a Country Manager to own the entire national commercial agenda in Germany, including full P&L responsibility, commercial operations and build a high-performing sales team over the next 12 months.

Although the client operates as a large, publicly listed company globally, their European team is still relatively small, with around 50 employees. As a result, they are looking for a hands-on commercial leader who can operate strategically but is equally comfortable executing day-to-day, including managing key customer relationships where needed.

This is a role for someone who can truly drive and execute the company’s growth strategy in Germany, while building and developing a high-performing sales team around them.

As Country Manager for Germany, you will own the entire national commercial agenda. Reporting directly to the Managing Director, European Markets, you will be responsible for:

• Leading all field sales operations & wholesale
• Driving aggressive revenue and market share growth
• Scaling customer acquisition and engagement
• Building and developing a top-tier national sales team
• Implementing a high-performance, data-driven sales culture

This is a commercial leadership role, focused on revenue growth, PNL responsibilities, commercial operations, commercial growth, customer expansion, sales & team leadership.

Your key responsibilities:

Commercial Strategy & Market Expansion

• Develop and execute a national commercial strategy focused on growth, penetration, and strong competitive positioning, with full PNL responsibilities.
• Collaborating with the Managing Director Europe, to develop the commercial strategy for Germany, covering everything from GTM, to supply chain to customer management. You will be responsible for creating the commercial strategy for Germany with the MD, but also to execute that strategy within Germany. How should the strategy be implemented etc?
• Identify and prioritise opportunities across key customer groups (HCPs, pharmacies, wholesalers, distributors).
• Consistently achieve and aim to exceed monthly, quarterly, and annual sales targets.

PNL Responsibility & Commercial Operations

• Full ownership of country financial performance including revenue growth, margin, forecasting, budgeting, cost control.
• Develop and execute the country business strategy aligned with global objectives
• Responsibility for achieving country sales targets and operational KPIs
• Manage, lead & collaborate closely with cross functional teams across commercial, sales, marketing, operations, finance, supply chain, regulatory, etc to ensure commercial success. As someone responsible for PNL, you will need to be collaborating closely with all commercial operations, to ensure the best outcome for the client.
• Oversee operational performance and ensure efficient execution across the business
• Provide regular reporting and performance updates to regional/global leadership

Sales Execution & Customer Engagement

• Drive all field activities across Germany, ensuring disciplined pipeline management and conversion.
• Lead major business development initiatives and secure long-term revenue partnerships.
• Maintain strong engagement with top-tier customers and strategic accounts to maximise volume contribution.
• Manage and lead all commercial activities in Germany, including field sales direct to pharmacies and wholesale operations B2B.

Commercial Performance, Forecasting & Reporting

• Own the national sales forecast and deliver accurate, actionable pipeline insights.
• Produce weekly and monthly performance reports, identifying risks and opportunities.
• Establish KPIs and ensure rigorous tracking across all territories and team members.
• Ensure CRM adoption and data accuracy to support decision-making.

Building & Leading a High-Performance Sales Team

• Recruit, coach, and develop a top-performing national sales organisation.
• Conduct ongoing field coaching, training, and performance reviews.
• Establish a culture of accountability, customer focus, and continuous improvement.
• Manage external sales partners to ensure alignment and strong ROI.

Internal Collaboration

• Work closely with Marketing, Product, Operations, and Finance, always with the focus on enabling sales success.
• Provide market intelligence and insights that influence go-to-market strategy and operational priorities.
• Represent the German sales team in the broader European commercial environment.
• Be part of the German management leadership team.

Your Profile:

We are looking for a proven commercial leader with the ability to build, scale, and inspire a high-performing field sales organisation.

• A strong track record in sales leadership within medical cannabis. This is a key requirement for the role.
• Demonstrated success in delivering outstanding revenue performance.
• Experience managing or leading sales teams and driving territory expansion. Experience building a team from scratch would be a bonus.
• Excellent relationship-building and negotiation skills.
• Strong analytical skills and confidence working with CRM and performance tools.
• Fluency in German and English.
• A self-driven, proactive, and entrepreneurial mindset.
• High willingness to travel across Germany.
• Leadership & Personal Qualities
• Sales-driven, competitive, and motivated by ambitious goals
• Strong communication and team leadership capabilities
• High integrity, reliability, and ownership mentality
• Energetic, hands-on, and ready to lead from the front
• Resilient, adaptable, and confident in fast-changing environments

Compensation & Benefits

• €100,000 to €150,000 base salary depending on experience (Flexibility for senior candidates with industry experience – so if you’re looking for more, please still apply, and I will let you know if your expectations are realistic or not)
• Performance bonus and share scheme
• Company car
• High-quality equipment for your home office
• 30 days holiday plus public holidays

If you'd like to explore this opportunity further, please apply through this site or email me your CV to aj.mishra@luminorecruit.com.

We welcome referrals for this position and offer a referral incentive for successful placements. If you know someone who would be a great fit, please feel free to share this opportunity with them.