Remotehey

Chief Growth & Brand Officer -** Full Time** - Not Considering Fractional Positions

Location: Remote within US

Company: An Emerging Wellness Collective (Parent of PHD Weight Loss, Dr. Ashley Wellness, OsteoCollective, and Founder Brands)

Role Overview

We are building a next-generation wellness company—one that goes far beyond weight loss to encompass longevity, metabolic health, functional medicine, and high-performance living.

This role will architect and lead the marketing strategy across a multi-brand ecosystem, including:

• PHD Weight Loss (core revenue engine)
• Dr. Ashley Wellness (supplements / clinical authority)
• OsteoCollective (specialized care offering)
• Personal brands of Dr. Doug Lucas & Dr. Ashley Lucas (audience growth + authority platforms)

The Chief Growth and Brand Officer will be responsible for driving scalable growth, building a cohesive brand architecture, and maximizing lifetime value across all business lines.

This is a builder role, not a maintainer.

Key Outcomes

The CGBO will be accountable for:

Revenue Growth

• Increased lead volume, conversion rates, and LTV across all brands
• Clear attribution of marketing performance to revenue

Unified Brand Ecosystem

• Defined relationship between all brands (who serves what, when, and how they connect)
• Strategic cross-selling and client journey mapping

Audience Expansion

• Significant growth of founder-led audiences (social, email, content platforms)
• Strong top-of-funnel authority positioning in wellness & longevity

Marketing Infrastructure

• Scalable systems for paid media, organic content, CRM, and funnel optimization
• Clean reporting dashboards tied to business KPIs

Team & Vendor Leadership

• High-performing internal team and/or agency ecosystem
• Clear accountability and execution cadence

Core Responsibilities

1. Multi-Brand Strategy & Positioning

• Define the brand architecture across all companies
• Clarify:
• Target audiences per brand
• Unique positioning and offers
• Customer journey between brands
• Prevent brand dilution while maximizing cross-brand synergy

2. Growth Strategy (Full Funnel)

• Own strategy across:
• Paid media (Meta, YouTube, Google, etc.)
• Organic/social content
• Email/SMS lifecycle marketing
• Funnel optimization (landing pages, conversion paths)
• Build a predictable lead to consult to client acquisition engine

3. Founder Brand Monetization & Scale

• Turn Dr. Doug & Dr. Ashley’s personal brands into:
• Consistent audience growth engines
• Lead generation channels
• Authority platforms that feed all business units
• Align content strategy with revenue goals (not just engagement)
• Create and direct workflow for Drs. Doug and Ashley speaking engagements

4. Data, Analytics & KPI Ownership

• Establish and track key metrics:
• CAC by channel & brand
• LTV by product/service line
• Funnel conversion rates
• ROI on marketing spend
• Build dashboards and reporting cadence for leadership

5. Offer & Campaign Development

• Collaborate with clinical and operations leaders to:
• Package new services
• Launch new offerings
• Test and iterate messaging
• Lead high-impact campaigns (product launches, promos, brand expansions)

6. Team Leadership & Structure

• Build and lead:
• Internal marketing teams for each entity (content, paid media, CRM, etc.)
• External partners (agencies, freelancers)
• Define roles, KPIs, and accountability systems

7. Technology & Systems

• Oversee marketing tech stack:
• CRM (lead tracking, attribution)
• Email/SMS platforms
• Analytics tools
• Ensure systems support scale and visibility

Ideal Candidate Profile

Experience

• 8–12+ years in marketing, with senior leadership experience
• Proven success scaling multi-brand or multi-offer businesses
• Experience in one or more:
• Health/wellness
• Direct-to-consumer
• E-commerce offerings
• Community and Membership based offerings
• High-ticket sales organizations
• Strong background in performance marketing AND brand building

Capabilities

• Strategic thinker who can, and will, also execute
• Deep understanding of:
• Funnels & conversion optimization
• Paid acquisition & organic growth
• Personal brand monetization
• Comfortable operating in ambiguity and building from scratch

Leadership Style

• High ownership and accountability
• Data-driven but creatively sharp
• Can partner effectively with:
• Founders (strong personalities, strong visions)
• Sales teams
• Clinical/operations teams

Why This Role is Unique

• You are not inheriting a clean, finished system—you are designing it
• You will help define the future of a multi-entity wellness brand
• You will directly influence how:
• Clients enter and move through the ecosystem
• Founders scale their impact and authority
• Revenue is generated across multiple verticals

Compensation & Structure

• Base Salary: $150K–$220K+
• Performance Bonus tied to: Revenue growth, CAC/LTV improvements
• Potential long-term incentive

Benefits

• Medical (ICHRA)
• Life
• Voluntary Supplemental benefits including vision, dental, additional life, hospital indemnity, etc.
• Unlimited PTO
• 401K with company match