CEO – AllPeople Marketplace
About AllPeople
AllPeople is more than a marketplace—it’s a movement to reclaim the economy through commerce. We are the first community-owned e-commerce platform where every purchase supports purpose and fuels the growth of a values-based economy. Our marketplace provides the framework for an economy that:
- Gives back 5% of every purchase to nonprofits and schools.
- Rewards ethical companies by featuring only those that put people + planet first.
- Belongs to all people by making ownership opportunities accessible to everyone through micro-investing.
Our vision is bold: to democratize commerce, reduce wealth inequality, and create a regenerative economy that serves all people. We exist to prove that business can align profit with purpose and transform shopping into a force for collective good.
About the Role
We are seeking a CEO who is not only a strategist and operator, but also a unifier and movement-builder. The right leader will inspire, align, and activate a deeply passionate team, while guiding AllPeople through its startup phase into sustainable growth.
Working in partnership with the Founder/Chairman and leadership team, the CEO will:
- Establish and lead a cohesive operational strategy that unites our team and accelerates execution.
- Drive forward the “Investomer” model, where customers are also micro-investors, proving the flywheel effect that powers both growth and grassroots investment.
- Champion our mission-driven, DEI-centered culture internally and externally.
- Help shape and implement a go-to-market strategy that balances organic word-of-mouth growth with smart, test-and-learn marketing.
- Build investor and partner confidence through clear results, transparent communication, and demonstrated momentum.
This role is not about maintaining the status quo. It’s about redefining what leadership in e-commerce looks like, activating a community-owned platform that proves people and planet can come first.
Responsibilities
- Provide strategic and cultural leadership, ensuring all decisions reflect AllPeople’s values of equity, democracy, and inclusion.
- Set unified direction and ensure clarity across the leadership team through strong meeting cadences, clear role definitions, and shared accountability.
- Drive execution of core milestones (e.g., pilot programs, platform growth, fundraising) and remove operational barriers.
- Lead, inspire, and unify a diverse team of executives, advisors, and contributors to operate as one movement.
- Co-create with the Founder and leadership team the short- and long-term growth strategies, including product, brand, and marketplace expansion.
- Validate and scale the Investomer pilot, transforming it into a proof point for sustainable, viral growth.
- Oversee operations across IT, Marketing, Partnerships, Finance, and Customer Experience, ensuring alignment with both mission and metrics.
- Engage investors, partners, and funders with honesty and transparency; champion “proof, not promises” in our external communications.
Qualifications
- Senior executive or co-founder experience with a track record of leading teams through growth and change (5+ years of C-suite or VP level preferred).
- Preference is given to individuals who can commit at least 30 hrs a week (and ideally 40+ hours/week)
- A proven unifier—able to inspire, align, and mobilize diverse groups around a shared mission.
- Demonstrated champion of Diversity, Equity, and Inclusion in leadership, operations, and partnerships.
- Experience in e-commerce, retail, consumer goods, or movement-driven startups preferred.
- Strong operational background with the ability to create clarity, accountability, and cohesion within fast-moving teams.
- Strategic fundraising experience: equity crowdfunding, community investment, and mission-aligned capital a plus.
- Entrepreneurial spirit, flexibility, and commitment to building a new economy that serves people and planet.
Compensation & Perks
- Equity-based compensation until future funding enables salaries (funding salaries is a strategic priority).
- Opportunity to shape and lead the world’s first truly community-owned marketplace.
- Fully remote with collaborative digital culture, supported by purposeful offsites.
- Work at the frontlines of redefining commerce as a force for equity and impact.
Industry: Consumer Goods / E-Commerce / Social Impact
Employment Type: Full-time